A new brand, 120 years in the making. How do you say it?  How do you spell it?  What does it mean? These are just some of the questions that Susan Sinderson and the rest of her team heard regularly from almost everyone when they said the name of their organization – Consecra.  This ongoing…

Consecra Housing Network, based in Oak Brook, Ill., has added four new residential communities to its affordable housing portfolio, effective December 1. All four of the communities, totaling 233 units and located within the Rockford, Ill., area, are designed to serve persons at least 62 years old and older. Ownership of the communities was transferred…

Since its 1895 founding under the German name Deutscher Evangelichen Waisenhaus und Ulteinheim-Verein von Nord, Consecra Housing Network has seen many identity changes. Through the Oak Brook, Illinois-based affordable housing organization’s current rebranding process, Executive Vice President Susan Sinderson hopes to find an identity with lasting power. “What we’re looking for is a name and…